YouTube has taken a tremendous lead in its paid subscription service. On March 5, the company announced that now the number of subscribers of its YouTube music and premium services has increased to 125 million i.e. 12.5 million. This number was 100 million in January 2024. YouTube paid subscribers have grown very fast. According to YouTube’s global music head Lire Cohen, our target is to become the biggest revenue source in the music industry. YouTube no longer wants to rely on earnings from advertisements. This is why it is promoting Premium subscription rapidly. Effective plans like Premium Lite will be beneficial for users who want only Ed Free Experience.
Now you will get cheap premium lite
YouTube has launched a new and affordable paid plan called Premium Lite in the US. The price of this plan will be $ 7.99 (about ₹ 660) monthly. Under this, users will be able to watch most videos without ads, but ads will appear in music videos and shorts. However, background play and offline download facility will not be available in this plan. According to YouTube product manager Jack Greenberg, we have created Premium Lite for those who only want to watch video without advertising, but other premium features are not required.
This plan will be launched soon in many countries
YouTube said that Premium Lite will soon be launched in Thailand, Germany and Australia and will be made available in more countries by the end of 2024. The company also stated that when he tested this plan, more people who took the Lite plan were later upgrading the full YouTube premium.
YouTube’s new earning strategy
Google is now removing YouTube’s earnings from advertising and raising towards the subscription model. Last year, YouTube increased the prices of premium in many countries and added new features like smart downloads, high-quality audio. Apart from this, in October 2023, YouTube strictly on Ed-Block, which has now stopped the removal of advertisement on third-party apps. Google usually does not give information about the total earnings of YouTube, but in October 2024, CEO Sundar Pichai reported that the annual revenue of YouTube reached the first time 50 billion (about Rs 4.1 lakh crore).
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