Understanding ASMR: The science behind the tingles and its impact on relaxation

ASMR (Autonomic Sensory Meridian Response) is a global trend that triggers a calming, tingling sensation, often felt in the scalp, neck, and back, through specific stimuli like soft talking or tapping.

ASMR activates the parasympathetic nervous system, promoting relaxation, lowering heart rate, and mimicking nurturing behaviors, leading to feelings of comfort and bonding.

The growing popularity of ASMR is partly due to its sense of community on platforms like YouTube, where viewers share experiences and discuss triggers, helping people feel understood.

ASMR videos featuring everyday sounds, such as cooking or cleaning, offer calming effects and help people relax, providing a satisfying sensory experience.

ASMR content creators in India are building sustainable careers as the trend gains momentum, with some even incorporating it into product marketing strategies.

People respond to ASMR differently due to individual sensory processing and emotional connections to triggers, making it a highly subjective experience.

While ASMR is generally safe, excessive exposure can lead to habituation, where the triggers lose effectiveness, and in some cases, it may cause discomfort or stress.

ASMR should not be considered a medical treatment, and if sleep or mood issues persist, professional medical advice is recommended.