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Google’s big deal with HTC, Apple’s preparation to shake the market

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HTC, Google

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HTC and Google

HTC has signed a new deal with Google, in which the Taiwanese company has decided to sell its XR headset units. This deal between Google and HTC may affect Apple’s market. Google has spent $250 million i.e. approximately Rs 2,156 crore for this deal. The Taiwanese tech company confirmed this information on Thursday, January 23. According to HTC, this deal with Google will be completed in the first quarter of the year. However, this is not the first time that the Taiwanese company has made a big deal with Google. Even before this, in 2017, HTC had sold its smartphone operations to Google.

First big deal in 2017

HTC signed a big deal worth $1 billion with Google in 2017. In this deal, the company had decided to sell the operations of its smartphone unit to Google. In the 2010s, HTC was popular worldwide for its touchscreen smartphones. Like Nokia and Blackberry, HTC also suffered huge losses after the entry of Chinese companies in the market, after which HTC sold its smartphone operations to Google.

Android XR Market

Google said in its statement that this deal will prove to be a milestone in the development of the Android XR platform. The company is busy strengthening its ecosystem of headsets and smart glasses. At the same time, HTC Vice President Lu Chia-te said that the company has decided to give its intellectual property rights to Google. It will be like a non-exclusive license. This is not a buyout and exclusive license. HTC may use it in future.

Apple and Meta’s dominance

Apple and Meta’s VR i.e. Virtual Reality headsets are quite popular in the global market. According to the IDC report, the market share of Apple Vision Pro in 2024 is likely to grow year-on-year compared to 2023. Currently, Apple dominates with 55.2 percent market share. However, Meta Quest 3 has also entered this race, which is giving a strong challenge to Apple. This competition may become more interesting after Google enters the market.

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