Gold Buying Trends: The continuous increase in gold prices has also changed women shopping habits. Where earlier women preferred to buy new jewelry on festivals and auspicious occasions, now they are preferring to buy new jewels and buy new.
Women are doing old jewelery instead of buying new
Gold prices have increased significantly in the last two years. For example, two years ago, the price of 10 grams 22 carat gold was around Rs 52,000, which has now exceeded Rs 89,000. At the same time, on purchasing jewelery, it costs up to 25-30% due to making making charges. In such a situation, women are exchanging old jewelry instead of buying new jewelery directly.
Old jewelery is not buying
Kavita Chacko, the research head of the World Gold Council, says that today 40-45% of buyers are shopping through old jewelry exchange. At the same time, some women were not buying new jewelery even on auspicious days like Akshaya Tritiya due to high prices.
Increased trend of low weight jewelery
Apart from this, many women are preferring to take low carat jewelery in small budgets. Some women are also adopting gold saving schemes of jewelery, in which every month a fixed amount is collected and finally buying jewelry from the amount. However, experts say that caution is necessary in such schemes. If the jeweler is not reliable, your savings may be in danger.
Gold mutual fund is better
Experts recommend to SIP in Gold Mutual Fund, where your amount is directly connected to gold prices and money can be withdrawn anytime. Overall, due to the rising gold prices, women are now buying jewelery in a more thoughtful and strategic way, so that their reliable investment is maintained and the pockets do not even be burdened.
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