The festival of Dhanteras marks the beginning of Diwali and is considered a symbol of wealth and prosperity. Buying gold and silver on this day is considered very auspicious because doing so brings prosperity in the house throughout the year. The festival of Dhanteras in 2025 is dedicated to Lord Dhanvantari, Mother Lakshmi and Lord Kuber, whose worship bestows health, wealth and prosperity. On this occasion, auspicious time has special significance for buying gold and silver and performing puja.
According to experts, the best time to buy gold and silver on Dhanteras is Amrit Kaal from 8.50 am to 10.33 am. At this time, wealth is accumulated and the purchased items bring good fortune to the house. Furthermore, Pradosh Kaal which lasts from 7:16 pm to 8:20 pm is considered extremely auspicious for the puja. During this period, Lord Dhanvantari is worshiped ritually. There is slight variation in Pradosh Kaal timings for different cities, like New Delhi has 7:16 to 8:20 pm, Kolkata has 6:41 to 7:38 pm, and Mumbai has 7:49 to 8:41 pm as the auspicious time of puja.
Buying silver utensils or coins on the occasion of Dhanteras also has special significance. It is believed that this ancient tradition increases economic prosperity and health benefits in the home and society. Buying new items removes negative energy and positivity enters the house. By carefully performing the shopping and puja rituals on this day, the coming year will be happy and prosperous.