Artificial Intelligence (AI) is now being used rapidly in the financial services sector. Its objective is to make operations more efficient, improve customer experience and better manage risk. Not just companies, but the entire fintech industry is using AI at different places to improve services and simplify processes.
Aditya Birla Capital’s AI Initiative
Aditya Birla Capital Limited (ABCL) revealed at the Global Fintech Fest 2025 how deeply it is using AI. The company has created a Generative AI Center of Excellence in 2023. It has so far implemented more than 22 AI applications across sales, service, marketing, underwriting and customer onboarding.
If we talk about tools, Aditya Birla has applications like Sales Assist, Service Assist, Audit Assist and Marketing Assist. They provide AI-assisted training, workflow automation, and instant product support to internal teams. Some AI applications are for processes like customer onboarding, claims management and tele-sales. There are also some consumer centric features:
ABCL recorded consistent growth between FY22 to FY25. Its NBFC and housing finance lending book grew by 33% CAGR to reach ₹1.57 lakh crore. Total assets under management increased from ₹3.70 lakh crore to ₹5.11 lakh crore.
AI use of other companies in fintech
Apart from ABCL, several fintech companies are using AI in different ways: