Nitin Kamat has told about the dangers of dark patterns. Kamat brokerage firm is the founder and CEO of Jirodha. He has also questioned its use in the financial app. Financial companies openly use it in their app. Users do not know about this. He is completely in darkness with the tactic of dark patterns. On the other hand, companies using it motivate users to do such things which are beneficial for them (for companies). This means that this benefits the users and benefits the companies.
Post on social media platform x
Nithin Kamath has posted a post on social media platform x to reveal the truth of Dark Pattern. In this, he has told how dark patterns are being used in the Financial app. He said that this is a big issue of conflict of interest in the world of financial services. Financial companies are using methods that are beneficial for them and not for users. He said that it has become very difficult to think about the interests of customers today. For this, more dark patterns are being used in financial apps than other apps.
What does dark pattern mean
Under the dark pattern, users are wooed for action that is not in their interest. Surprisingly, companies are doing this with their own users. Under the dark pattern, users are tried to benefit in many ways. For example, companies try to implicate them in a subscription trap. This means that they are wooed to subscribe to a particular service. Once you have taken a subscription, it can be difficult for you to cancel it.
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These are examples of dark patterns
Many times an extra charge is added while checking a service. Users are not already told about this. He pays in a hurry. When the message of cutting money comes from the account, he is surprised. Since, the amount is not very much, so that the users forget about it. However, companies earn big from this. Many times its subscription is renewed without telling users. Users know about this when he sees the message of deducting money from the account.
One of the biggest challenges in building a financial services business is that innocents are often skewed towed doing what’s good for the business and not for the customer. It’s very hard to consistently put customers first.
This is one of the main reasons why finance… pic.twitter.com/AZR1HIIIFB – nithin kamath (@nithin0dha) July 9, 2025
Keep these things in mind to avoid dark patterns
Experts say that it has become very important for users to know about dark patterns today. You have to understand that the app or website you are using includes dark patterns. This means that the company associated with the app or website can try to take advantage of you. If there is an offer on the app or website in which your benefits are talked about, then do not blindly trust it. It may be less in it and the company’s benefit is more.