Zerodha co-founder and CEO Nithin Kamath revealed on Tuesday, January 21 that it now has more than 16 million users. He further revealed that the company achieved this feat without any ads. Of this, 30 percent has come through investor referrals. Zerodha has never advertised till date and this is under its no-ad policy. He has also claimed that investors have a lot of trust in Zerodha and the assets of investors on its broking app have reached Rs 6 lakh crore.
Zerodha is the only B2C company to reach big heights without ads.
Zerodha CO Nitin Kamat claimed that more than 1.6 crore users trade and invest on their broking platform. Of these, 30 percent are connected to Zerodha through referrals. Nitin Kamat has written on X (formerly Twitter) that the assets of investors on Zerodha have reached Rs 6 lakh crore. The CEO of Zerodha claims that all this has happened without ads and it is the only B2C company to do so.
What would have happened if Zerodha had added?
Zerodha’s co-founder Nitin Kamat has written in his tweet that Zerodha has never done any publicity till date and has got many benefits from it. This helped the brokerage firm stick to its ideals and stay away from spam and instigating people to trade. He further revealed that if Zerodha had also added ads, there was a possibility that it would have spent a large part of its profits in paying Google and Facebook etc.
Over 1.6 crore Indians trade and invest with us. Almost 30% of these investors came to us through referrals by other Zerodha customers. All Zerodha investors today trust us with 6 lakh crores of their assets.
We may be the only B2C company to have reached this scale without ever… pic.twitter.com/kJTX7xs6Qp — Nithin Kamath (@Nithin0dha) January 20, 2025